SEREVIN / VISUAL IDENTITY 02Capital
Capital
in motion.
A distinct identity for a new financial workspace. Built around the movement between lending and exchange.
Meet the exchange mark
THE EXCHANGE MARK / MATERIAL STUDY01 / THE MASTEROne geometry. Every scale.
BUILT TO BE RECOGNIZEDThe mark does
The mark does
the work.
Use the symbol when space is tight. Keep the full signature at 120 px or wider. Preserve the supplied contours and give the mark clear space equal to one quarter of its width.
02 / COLORQuiet ground.
Quiet ground.
A decisive accent.
Citron marks the next action or selected state. Ink and ivory carry the information.
Ink#151C17The foundation
Ivory#F2F4EBRoom to read
Citron#DDFF72An action, a selected state
Stone#E0E5D5Structure and quiet surfaces
03 / TYPOGRAPHY
A voice of its own.
A custom drawn wordmark. Newsreader for perspective, Manrope for the interface, IBM Plex Mono for the facts.
NEWSREADER / DISPLAY
Open capital.
Clear intent.
MANROPE / INTERFACE
Your markets.
Your next move.
IBM PLEX MONO / DATA
0123456789
USDG / WETH
Aa Bb Cc Dd
05 / USE WITH INTENTKeep the identity
Keep the identity
recognizable.
Keep
- The supplied vector geometry and spacing.
- Citron for a meaningful action or selected state.
- Readable data, clear labels and opaque financial panels.
Avoid
- Rebuilding the wordmark with a font.
- Stretching, outlining or joining the two symbol forms.
- Using the mark to imply guaranteed returns or an endorsement.
THE BRAND KIT
Download the brand kit Ready to put to work.
SVG and PNG logos, X profile and header, social assets, campaign artwork, licensed fonts, the presentation template and a practical usage guide.


